Realities in a world still dealing with safety and adjusting to doing business in a pandemic mindset are just as concrete as they were in the before times. As Raya and the Last Dragon is slated to open in theaters, as well as show on Disney+ Premier Access this Friday, this truly is an 11th hour development. Faced with an ultimatum to accept those terms or refuse to play the film, Cinemark opted for the latter. The news of the chain’s decision to refuse to show Raya and the Last Dragon was reported by Deadline, which spoke with sources alleging that attempted negotiations to change the rental terms to be more beneficial to the theater chain were less than successful. The answer as to why this is happening won’t shock you, as Cinemark and Disney are at loggerheads when it comes to the terms and conditions of showing the film theatrically. But that’s exactly what Cinemark, one of the three major theater chains on the domestic circuit, is about to do, as the company is refusing to show Disney’s latest flick.
Even in the current climate of theatrical exhibition, to pass on a movie like Disney’s Raya and the Last Dragon feels like something akin to leaving money on the table.
0 kommentar(er)
