It is estimated that the third-party cookies will be removed completely in a period of three months but it is much longer than anyone expected. Alongside that, it is notable how Google is taking so long to phase out the third-party cookies on their Privacy Sandbox website.
Google’s Privacy Sandbox feature did receive the approval of UK’s competition watchdog. However, this doesn’t prove to be authentic according to some advocates. Google has made statements that they’re taking privacy advocates and regulators’ opinion into account about their new Privacy Sandbox feature. Continuing to say that using the DuckDuckGo plugin, users can also block Google FLEDGE and Google Topics. On these websites, adsĭuckDuckGo informed users they could manually disable the Privacy Sandbox feature which is part of Google Chrome browser. Once you visit a website, an ad tracks your search until you reach another website that displays ads. DuckDuckGo calls out the feature by saying how by using this feature, the browser actually does all the work for the advertisers. FLEDGE is automatically implemented in Google Chrome browser for re-targeting annoying ads and is being used instead of traditional re-targeting methods. They’re also using this information and sharing it with advertisers so there’s really no point to this feature.įurthermore, DuckDuckGo also criticized Google for their FLEDGE (First Locally-Executed Decision over Groups Experiment) feature. DuckDuckGo says that Google’s Sandbox feature is useless since Google is ultimately still tracking users’ IP and monitoring their online activity. Google’s Privacy Sandbox feature is still under development but their main aims are contradicting according to many privacy advocates including DuckDuckGo. DuckDuckGo offers a free chrome extension that protects the users’ privacy from outside organizations and trackers.ĭuckDuckGo recently published a post criticizing Google’s upcoming Privacy Sandbox technology which claims to simultaneously protect users’ privacy and also allows advertisers to run their businesses properly.
DuckDuckGo's recent Chrome extension has been a big thorn in advertisers’ side even since its release.
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